Does your brand cut the mustard? A large amount of fresh produce companies are traditional family businesses and lack good branding. Strong branding displays professionalism and commitment. Many of your customers will only see your fleet and drivers – are they presenting the right image? I have worked with several design agencies over the years who have built up an understanding of the fresh produce trade.
This can include logo design right through to fleet, stationery and websites. So often branding can become disjointed with lots of folk doing their own thing within the company. This is where strong brand guidelines help. The companies I work with understand our industry and keep costs realistic. If you think you could benefit from a brand refresh just give me a call and I can give you some idea of likely costs.